We work to keep the food and drink culture alive and ‘homegrown.’



Hello, and welcome to our collaborative. We are a group of creatives, from all walks of life, who have gathered to define what “Delicious” really means and how we can manifest it in our lives. Our focus is with food and beverage businesses offering public relations, yet our business is sharing information effectively, thoughtfully, and beautifully.

We believe in something called ‘from-scratch marketing,’ where press kits and publication pitches are all tailored to whichever clients and publications are involved. Our approach centers around one base concept: if chefs and bartenders create their masterpieces from scratch, the best way to conduct outreach to local, regional and national contacts is to do the same from a publicity standpoint.We believe to make their stories as Delicious as the edible and drinkable art they make on a daily basis.  

apple tart

“The art of creating delicious food and drinks comes from one’s soul… like any other art form.”

—Emily, Founder of Defining Delicious